Case Studies
Texas Department of State Health Services
Only 33.1 percent of Texas women had their teeth cleaned during their most recent pregnancy and experts have warned these gaps in care can have lasting consequences for both…
HealthQuest Infusion & Specialty
In the first week alone, the videos were viewed more than 200,000 times, resulting in an immediate increase in web traffic, brand awareness, and social media clout…
HealthQuest Infusion & Specialty
Scope
Headquartered in Houston, but looking to grow beyond the region, HealthQuest Infusion & Specialty Pharmacy offers a range of infusion therapies for individuals with autoimmune diseases and other chronic conditions, as well as specialty and compounding services. Patients can receive infusions in their state-of-the art facilities or in their own homes. Home-based medical services have risen to the forefront due to the pandemic, and HealthQuest looks to lead the region as the premiere pharmacy care and therapeutics provider.
Having served the pharmacy care needs of the region for more than a decade, HealthQuest tasked Outreach Strategists with developing a digital program as advanced as their service offerings.
Outreach Strategists created a digital ad program to complement their existing efforts of HealthQuest’s marketers and ultimately increase HealthQuest brand awareness to Houston area hospital case managers to increase the number of patients they serve. We also designed, filmed, and shot several high-quality videos to explain infusion therapy as a training tool for their clients and across diverse health care.
Outcomes
As a result of our work, HealthQuest has continued to grow its brand awareness and provide greater access to care, but the video production that was especially designed for HealthQuest has grown into a training tool that is now being utilized by both medical and nonmedical staff and patients.
Texas Department of State Health Services
Scope
Only 33.1 percent of Texas women had their teeth cleaned during their most recent pregnancy and experts have warned these gaps in care can have lasting consequences for both mothers and their newborn children.
To combat these outcomes, the Texas Department of State Health Services (DSHS) launched a coordinated paid media campaign to inform pregnant women and women of childbearing age on the importance of perinatal dental care and to connect mothers-to-be with the necessary health resources.
Role
To supplement the ongoing educational efforts within the Texas Smiles and Moms and Babies (SMB) program, Outreach Strategists developed a digital campaign strategy to increase awareness of the importance of perinatal dental health care of expectant mothers and women of childbearing age in Tarrant and Dallas counties.
Throughout the course of their runtime, the ads were served in English and Spanish using the DSHS-provided ad messaging and graphics tailored to highlight the importance of perinatal dental health. Both the English and Spanish language ads directed audiences to respectively translated landing pages on the DSHS site which provides women with additional dental care resources and information (Oral Health Improvement Program (OHIP) SMB page).
Outcomes
Outreach Strategists delivered a high impressions and frequency campaign which reached key audiences with specificity and precision. By utilizing a number of strategic tactics the Smiles for Moms and Babies digital campaign was able to cut through the noise and keep dental care ‘top of mind’ for people across Tarrant and Dallas Counties.
Outreach Strategists received an “A” grade from DSHS in the Vendor Performance Report for this contract.
