For companies in the areas of communications, marketing, public relations, and social media creating a brand awareness strategy is vital. Is your brand recognizable with an eye-catching logo, catchphrase, or snippet of a jingle? If the answer is no, then you need to consider upping your branding game.
Brand awareness is how well your audience recognizes or is familiar with your brand. For example, the large golden arches are known worldwide as McDonald’s, the capitalized initials MK correspond to Michael Kors, and four overlapping silver circles represent Audi. Most people can match a brand to a logo or visual graphic pretty well. For this reason, it is imperative to focus on a brand strategy to grow brand association, reach marketing goals, and increase profitability in the long-term.
It takes more than a few social media posts, advertisements, commercials, marketing campaigns, etc. to build brand awareness for your target audience, and this does not happen overnight. Having a well thought out strategic plan that includes identifying who you are trying to reach, creating your brand voice, attention-getting visuals, and being consistent to build strong brand awareness.
Following the suggested tips listed below are ways to effectively create and execute a brand awareness campaign geared to connect effectively with your target audience:
- Develop a social media plan – Stick to a consistent social media schedule and post or share quality content (posts, videos, articles, etc.)
- Create easy to share content – Allow your social media content to be easily shareable
- Be consistent with your posts – Post regularly to increase followers and customer engagement (quality vs. quantity)
- Use hashtags – Use them to build following and create identity
- Consider ad placement – This can be done through social media or Google advertising
- Create special discounts or free trials – Let potential customers test out a product or service
- Interact with followers and reply to posted comments – Establish a relationship with customers or audience
- Develop a blog – Keep readers or audience informed with interesting, useful, and informative topics; stand out from the competition and develop SEO focused content
- Send out e-newsletters – Can be sent biweekly or monthly for customers to learn about company news or updates
- Start a podcast – Entertain your audience with engaging topics and discussions
Here, at Outreach Strategists, we are leaders in the “new normal” and are known for our experience and expertise in brand building and developing effective marketing strategies. You can consider us your one-stop shop for all your branding needs. We will work with you to obtain the best possible results for your branding campaign.