OS Tips & News

For companies in the areas of communications, marketing, public relations, and social media creating a brand awareness strategy is vital. Is your brand recognizable with an eye-catching logo, catchphrase, or snippet of a jingle? If the answer is no, then you need to...

Hispanics are an important demographic in the U.S. and are the second-largest minority group in the country.  You may know a bit about their culture and way of life from their history, food, music, and how they are portrayed in movies and media.  But are you familiar...

You may not know it, but your earliest polling experience occurred in elementary school.  Remember lunchtime, when the lunch attendant would ask you if you wanted chocolate milk or regular milk? Your responses and consumption would give the food manager a good idea of...

The COVID-19 pandemic has placed our nation in a health and economic crisis. Unemployment rates soared to an all-time high not seen since the Great Depression, leaving over 14 million Americans without jobs.   According to the U.S. Bureau of Labor Statistics, the...

The rich cultural history of the Hispanic/Latino community has inspired and influenced many aspects of American culture. We recognize the strong contributions of prominent Latino and Hispanic figures in arts, literature, politics, business, and sports by observing...

The virtual landscape is vast with virtual meetings, real-time presentations, and online instruction it seems as if we are living our lives and working on virtual platforms for most of our day.  Working from home can be satisfying, but you may miss the comradery of...

For several months now since COVID-19 was declared a pandemic across the world, many people considered nonessential workers have been able to continue working and operating from their homes while following the “stay home, work safe” order.   This may be the “new...

Ensuring that your business survives and thrives during the work disruption caused by the COVID-19 pandemic is not easy feat. However, it is during drastic changes that you learn not only what your brand is made of, but also what your staff is made of as well. ...

Social media is a necessity for any business when faced with a crisis. It’s important to continue to reach your audience, clients, and consumers by way of Facebook, Twitter, Instagram with an emergency communication plan. The ability of social media platforms reach to...

If you’ve been following all the up-to-date news and information about COVID-19, you’re aware of more precautions and necessary measures being taken by federal authorities. More and more businesses, restaurants, and public facilities are being shut down and an...